ACFAS Wins 3 PR Awards of Excellence


Chicago, IL, July 19, 2017 - The American College of Foot and Ankle Surgeon's Take a New Look at Foot and Ankle Surgeons awareness campaign has proven impactful not only to its intended audiences, but also to the public relations industry. The national campaign to help ACFAS members attract more patient referrals recently won three prestigious communications awards: a Silver Anvil Award from the Public Relations Society of America, a Golden Trumpet Award from the Publicity Club of Chicago and a Skyline Award from the Chicago Chapter of the Public Relations Society of America.

All three awards recognized excellence in campaign planning, creativity and execution in the nonprofit brand/reputation management category. Honored along with ACFAS was its public relations agency-partner Fleishman Hillard, and their Chicago-based healthcare practice team.

The Take a New Look campaign, launched in 2015, is educating nurse practitioners, diabetes educators and family physicians on why they should refer their patients to ACFAS members.

To see more on the Take a New Look campaign visit, For more information on the College, visit


PRSA Chicago Skyline Award

From L-R: J.C. (Chris) Mahaffey, MS, CAE, FASAE, ACFAS executive director; Melissa Matusek, ACFAS director of marketing and communications; and Fleishman Hillard team members Ryan O'Malley, Eleanor O'Hara and Christine Spasoff.

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